100% sustainable, recyclable materials, soy-based inks, using non-toxic adhesives, no glues or metals.
Design all new packaging, to include custom watercolors, new glass product bottles, new labels and logo.
Design all new packaging, to include custom watercolors, new glass product bottles, new labels and logo.
Design all new packaging, to include custom watercolors, new glass product bottles, new labels and logo.
Design all new packaging, to include custom watercolors, new glass product bottles, new labels and logo.
Old logo on left, new logo on right.
Worked with Art Director and Creative Director to design yoga mat fixture display that customer could pull out the mats to showcase full design.
Designed magnetic graphic header and all yoga mat accessory packaging from concept to finish. 100% sustainable/recyclable.
Designed all packaging and merchandised the display rack for the opening of our Manhattan Beach prAna store.
Designed all packaging and merchandised new display rack for the opening of our new Palo Alto prAna store.
Art Direction for Infantino Baby Products
Sustainability is an important factor in all my window designs, taking into account the materials used, and the end life of how to properly recycle or repurpose them. All my displays are made with up-cycled, repurposed or 100% recyclable materials, avoiding toxic glues and adhesives.
This display highlighted and brought attention to our organic denim for both men's and women's styles. The word's "organic" are made from repurposed denim scraps from the office and from a local thrift store. The paste to adhere the denim is 100% biodegradable, using wheat flour and water.
For this yoga window, we aimed to showcase our beautiful yoga top back designs and the delicate details. We highlighted those features by designing a large scale representation of our Elixir top. The display was created using all left over fabric and it quickly moved the Elixir to our top 5 best selling products list for the season.
This installation was created using thousands of old prAna catalogs that would have otherwise been recycled. Painted to convey the different channels of sustainability: People, Soil and Water, it brought much attention to the store around our efforts and on social media.
Catalog pages upclose
Catalog side view
The theme was around an advent calendar, and counting down the days with gifts-specifically highlighting all our accessories; scarves, mittens, beanies, hats, blankets and PJ's.
Art Direction/Rebranding & Design
Hangtags, signage, large format magnetic graphics, promotional items, propping, packaging & pant stickers. Responsible for branding and overall design & layout of printed materials in the retail channel.
Shown: prAna Denver Store
Shown: prAna Denver Store
Featured Organic Cotton Denim Wall
Interior design and space planning, furniture and fixture layout
Issue: Our cash wrap area was becoming cluttered, and not visible. The stage was jetting out into the floor space, taking up valuable merchandising space, the wall graphics were taking up opportunities to sell more merchandise.
Solution: Increase square footage on the floor by reducing the depth of the stage, creating more floor space for selling. Remove wall graphics, replacing with upright shelves to increase merchandise sell thru. Visually opens up the space as you enter, creating a cleaner aesthetic.
Issue: The corner was dark, and window displays were getting lost behind the permanent shelves that were installed in front of the window, not letting natural light in. The shelves restricted the way we could merchandise and showcase the product.
Solution: With the shelving removed from the corner window, natural light could flood the new stage and highlight our window displays and engage with the customer. It also opened up more wall space for upright shelving to add more merchandise to the floor.
prAna VP of Sales needed to convert a luxury high-rise apartment into a showroom for their Northwest accounts, specifically REI. Working directly with the VP of sales, and the apartment leasing manager, I coordinated and planned all interior design and layout, purchase and set up of furniture and branding the interior space.
prAna VP of Sales needed to convert a luxury high-rise apartment into a showroom for their Northwest accounts, specifically REI. Working directly with the VP of sales, and the apartment leasing manager, I coordinated and planned all interior design and layout, purchase and set up of furniture and branding the interior space.
prAna VP of Sales needed to convert a luxury high-rise apartment into a showroom for their Northwest accounts, specifically REI. Working directly with the VP of sales, and the apartment leasing manager, I coordinated and planned all interior design and layout, purchase and set up of furniture and branding the interior space.
Help assist in the design of the "honeycomb" yoga pant wall cubbies in the newly opened prAna stores in Manhattan Beach and Palo Alto.
Helped design and layout booth graphics, visual merchandise all accessories and create large format graphics.
